A recent survey suggests those who own digital reading devices read more books, magazines and newspapers than people without the devices. The Los Angeles Times reported yesterday on the poll of 1,816 U.S. Consumers done by the Harrison Group. The article points […]
Studies
The NY Times reported yesterday on results of a study from publisher Scholastic. The survey explored the attitudes and behaviors of parents and their children, ages 6 to 17, toward reading books in print and on digital devices. The majority of these […]
Books, eBooks and Reading – Survey of Parents and Children
Ball State University’s Center for Media Design recently released a followup study to “Touching Consumers? The Promise of the iPad,” where they interviewed fifteen “average consumers” to get their reaction to the iPad before its launch. Ten of the original participants took part in […]
Ball State Study – Interviewing Average Consumers about the iPad
Two recent articles highlight stories and explorations of using iPads to help autistic children. The first is by Ashley Harrell, writing for SF Weekly. She tells the story of the Rosa family and their autistic son Leo in iHelp for Autism. […]
iPads Shows Promise for Helping Autistic Children
Cooper Murphy Webb, a copywriting agency, just released results of a telephone survey of 1034 iPad owners in the UK. The poll shows these owners prefer the iPad for reading newspapers, magazines and books. Other findings indicate the iPad is used mostly […]
Consumer Poll Shows Owners Prefer iPad for Reading
Apple has already sold over 3 million iPads. Reuters reports on a survey by America’s Research Group that many more plan to add to that number. The survey of 1000 people shows 8.4% already have an iPad and 6.1% plan to […]